Shandong's TCM culture spotlights Shenzhen ICIF

The Shandong zone is attracting a surge of visitors with its unique display of Traditional Chinese Medicine (TCM) culture at the 21st China (Shenzhen) International Cultural Industries Fair (ICIF), being held from May 22 to 26 in Shenzhen, Guangdong province. The zone became a hotspot for TCM-related experiences.

Dong'e Ejiao Co is a renowned Shandong-based company and China's largest donkey-hide gelatin producer. At Shandong's Dong'e Ejiao booth, innovative products like "Ejiao Latte" were in high demand, with several varieties selling out soon after they appeared at the booth.

In addition to beverages, a variety of products blending TCM and other elements were showcased, including herbal tea bags, fragrant bracelets, and TCM-infused ornaments. These items combined traditional TCM ingredients with modern designs, appealing to a wide audience.

Various innovative TCM cultural products are on display in the Shandong zone of the Shenzhen ICIF. [Photo/Dazhong News]

One of the highlights was the free pulse-diagnosis service offered by renowned TCM experts from Shandong, such as Professor Teng Jing from Shandong University of Traditional Chinese Medicine. She provided consultations for nearly a hundred visitors in a single day, receiving high praise for her accurate assessments of health and psychological conditions.

Professor Teng Jing (left) from Shandong University of Traditional Chinese Medicine makes free pulse-diagnoses for visitors at the Shenzhen ICIF held in Guangdong province. [Photo/Dazhong News]

（chinadaily.com.cn）